Top Fall Beverage Industry Trends, According to Experts
While celebrity endorsements of products may be commonplace, there is a new trend in the beverage industry. In addition to celebrities such as George Clooney and Jennifer Aniston endorsing products such as Smart Water and Nespresso, vineyards and champagne houses are collaborating with well-known figures to expand their brand portfolios. Cameron Diaz, for instance, has introduced a line of "clean" wines, including an organic French rose and a sugar-free Spanish white. These celebrity endorsements reflect the growing popularity of the wellness trend in recent years. According to Matthew Iovane , several beverage industry trends have already begun to emerge this fall. Sugar consumption continues to decline as more consumers attempt to reduce their consumption of sugary beverages. In response, manufacturers of popular beverages now offer reduced-sugar and sugar-free options. Dr. Pepper Zero Sugar, Red Bull Sugar Free, Monster Energy Zero, and other popular zero-sugar products ar